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Bartender sub indo batch3/10/2024 More impressive still is the meteoric rise from simple boilermaker to an icon of bohemian modernism. Regardless of who drinks it, American whiskey is today an industry grossing more than USD$2.9 billion annually in domestic revenue. Then open the floor to your resident Jerry Thomas’esq moustache- toting prohibition barman, to reminisce on when a chaser of ‘Old Rip’ used to be cheaper than a pint. Add the word ‘rye’ into the mix and watch the price immediately triple. Sales are relative to social media shares and ‘small-batch’ is the new ‘big-deal’. Much like it’s new demographic, whiskey has become younger, more creative and largely exclusive. And while grandad and many of his era will continue to receive their token bottle, American whiskey has inspired a new generation of independent progressive youth. Lego Guide to the Hipster Bartender – Drinking Cup articleĪ spirit no longer defined as merely ‘that bottle’ you buy grandad at Christmas time, but a tipple collected, coveted and competed for by aficionados and bartenders of all races and sexes.
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